Product Photography

Photos have the innate potential to create a feeling, an emotion, an idea or even a desire in the mind of those who see them. This is precisely what product photography is about: displaying a product in a distinct, relevant way, in order to attract buyers and increase its profitability.  

Product photography is a visual representation, captured through a camera, of an object that is presented in the most attractive way possible for commercial use. That is why product photography is key in any advertising campaign that focuses on one or more products, around which the ecommerce business revolves. If customers want the product through photography, the product is more likely to be purchased.

Including high calibre product photos on one’s website directly conveys to the customer a clear sense of quality, transparency, and truth. Few things are more honest than a photo, clearly showing the reality of a product. Even through the embellishment and beautifying that lighting and retouching provides, product photography always corresponds to what you are really selling. In the end, the better the quality of the product image, the higher the chances of selling it.

Few communicative elements have such a highly persuasive effect when it comes to selling a product as a high-quality image, clearly and succinctly displaying the product’s characteristics and its varying uses. The same applies to the support provided by video content, which has the capacity to go into yet more detail. 

Let’s look at some advantages of good product photography.

• They effectively attract the attention of buyers, encouraging them to make purchases. 
• They truthfully display the product as it is. 
• They communicate key information about of the product’s properties, such as colour, dimensions and materials.
• They help buyers visualise how the product will work in their daily lives.
• They increase your sales.

This applies to both traditional and e-commerce businesses, but it is in the latter where product photography takes precedence, even over advertising.

More than 80% of internet users recognise when photographs displayed by online shops are small and of poor quality, swiftly leading them to turn elsewhere for their needs and thus losing a customer and the option of making a sale.

Adding product photography to your e-commerce business enables you to:

• Create positive visual impact.
• Convince the customer of the quality of what you offer.
• Gain the customer’s confidence because you are going to generate security to make the purchase.
• Quickly recover the investment you have made in the photographs, exponentially increasing your sales. 

This applies to both traditional and e-commerce businesses, but it is in the latter where it is even more important than mere advertising.

Reduction in returns

Since the customer already knows the characteristics of the product, they are buying from your ecommerce site, the volume of potential returns decreases radically. Thanks to the photograph, the customer knows perfectly well what he is going to buy, even more so if it is accompanied by a detailed description of all its characteristics, using well-chosen words. In this way you will distinguish yourself from the competition.

Improves engagement

It is essential for your ecommerce that customers come back and buy again. Photographs play a fundamental role in this process of building loyalty to your brand and products.

If the internet user browsing your website likes what they see, they will spend more time browsing, jumping from one product to another and from one menu to the next. The longer you hold their attention, the more likely you are to succeed in the sale. When in doubt, look at what your competitors are doing, and if you notice that the quality of their photos is better than yours, do not hesitate to improve yours.

There are seven basic types of product photography, all of them effectively communicating the various elements of your e-commerce products, and thus comm informing potential buyers in an artistic way.

While it is true that product photos must respond to a visual description of the item, they do not necessarily have to have the same characteristics. Let’s look at 5 basic types of product photos:

• Studio photography – shows the product against a flat, neutral, well-lit background. A studio photo is the most efficient way to show what you are selling. With good white balance and the right camera, you can achieve outstanding results. Naturally, a video will further reinforce these results.
• Lifestyle photography – It is a good idea to show the product in its environment, as the customer will use it when they have it in their home and use it. For this type of image, it is essential to create an atmosphere in the studio that allows the buyer to imagine that it is not just an advertising product, but an object that will serve his utility and therefore, as a result, he will want it.
• Scaled photo – This is the type of photo that shows the size of the product compared to the place where it should be placed. For example, a scarf knotted around the neck, which describes more than just the isolated product in question. The point is to show the camera what it is, what it looks like and how it is worn.
• Detail shot – You can show the features of your product from all angles. This way your website will also look more complete, and the results will be better. Take care of the details that you consider important and make a balance so that the light is appropriate for each occasion.
• Packaging photo – This consists of showing how the product is packaged so that buyers have more information about your brand.
• Photo of the manufacturing process of an item, from beginning to end, especially if it is a handmade object. These photos are perfect for social media. Which we will discuss now.

For Social Media Platforms

Having a lot of quality photos and videos, taken with a professional camera in a studio, will naturally give you good results. Advertising on social media has some conditions that you should bear in mind to draw attention to your profile and online shop.

If you have a good number of high-quality photographs, you will have a large album to feed your social networks with content. This is essential to reach your potential customers. Social media profiles are blank books, and you need to know how to fill them with advertising campaigns for your company on Instagram or Facebook.

Websites

Something similar happens with product photos for your website. The images on your website not only embellish, but also position it and encourage conversions, which is the result you want to achieve.

 These are some aspects that you must take into account regarding your website:

• The design of its architecture and contents.
• Web design.
• The development of the website.
• The photographs to be included, both corporate and product photographs.
• The photographs must reinforce the discourse of the website and the message it wants to transmit.

Catalogues

The photographs of the products that make up a catalogue will be the only visual reference that customers will have of your products, so the better the image, the more sales you will get. The basic function of photography designed to be integrated into a catalogue is to show the best version of the product.

Advertising

They say that if you don’t show, you don’t sell. That’s why advertising is a fundamental factor in boosting sales for your business. Advertising also includes video production and does not rule out any other formulation that helps the objective of selling as soon as possible and the more the better.

To do this well, advertising photography must highlight the qualities of the product in an original and innovative way. It should distinguish you from the competition and directly address your buyer with a strong message.

With all these factors in your favour, your online shop cannot fail.

You can count on our highly skilled product photography team, who know just how to get the best out of the products in your online shop.

Learn to recognise studio photos and the processes invo9lved in taking them, with the right balance. Advertising is our forte and exceptional results are the goal we pursue. Our work aims to make your products look better and better, with a clean and clear white background that will make them stand out.

We are Europe’s No. 1 product photography company. You will find us in Barcelona working throughout the whole world, and also for you.

Every job has its budget but, naturally, every client and every project is unique, and so we treat them as such. The budget that our company will prepare for you will include the number of photographs that you should have for your ecommerce site, your social networks and your advertising, taking into account the product in question.

Depending on these parameters and others that we determine in close discussion and collaboration, your budget will be tailored specifically to your wants, needs and requirements

Show your products to the world with our eCommerce Product Photography service. Image quality is highly important, and this service will allow you to be one step ahead of your competitors.

Since 2011 we have pioneered product photography for eCommerce, leading the way in the sector and setting the pace. We boast a well-defined, highly efficient workflow designed with your needs in mind, and always in collaboration with our clients. Take advantage of our expertise and get the best service.

Essentially the product photographs that we champion are descriptive photographs, on a white or grey background, with lighting that allows you to appreciate all the details of the product.

Our services include everything you need to ensure an optimal result. Starting with advice regarding typology and the latest trends, have you thought about what kind of light and what kind of angles could enhance your product? Let us take care of it! We take care of receiving the product, processing and preparing it, adapting the formats and, of course, retouching the images. You will be kept informed throughout the whole process!

We have a large team of 60 experts in photography and retouching for e-commerce. In our 1,600m² facilities we work with state-of-the-art photography and lighting equipment: in this way we achieve high quality results and a good pace of work.

We photograph, retouch and match the whole pack of products, enhancing them and leaving them ready to be used in any online shop, website etc. And the most important thing: if you like the result, the following season we assure you that it will be exactly the same, as we create specific guides for each client.

Our capacity allows us to deliver in a very short period of time, both in small and large volumes.